Sierra Luchien, owner of Greater Opportunity, a non-profit organization dedicated to empowering and uplifting underprivileged communities, has announced their partnership with rapper and reality TV star, Lil Scrappy, for an inner-city community event. The event, titled “Greater Opportunity: Each one Reach one,” took place on Saturday, June 28th at the EBC Cares Distribution center.
Sierra Luchien is known for her impactful work in providing resources and support to those in need. With a focus on education, health, and community development, her organization has made a positive impact on countless individuals and families. This event, in collaboration with Lil Scrappy, aims to bring the community together and provide a day of inspiration and empowerment for the youth.
Lil Scrappy, a native of Atlanta, is excited to join forces with Sierra Luchien for this event. “I’m honored to be a part of this event and to use my platform to give back to my community. It’s important for us to come together and support each other, especially during these challenging times,” he stated. The event will feature live performances, motivational speakers, and various activities for all ages. Attendees also had the opportunity to receive free health screenings and resources from local organizations.
Sierra Luchien and Lil Scrappy are calling on the community to continue to support the Youth and build the support of unity and empowerment within Atlanta. “We want to show that when we come together, we can make a positive impact and create change in our communities. This event is just the beginning of our partnership and we look forward to working together to make a difference,” said Sierra Luchien’s founder, Sarah Johnson.
For more information on “Greater Opportunity: Each one Reach one,” please visit Sierra Luchien’s website or follow them on social media. Don’t miss out on this opportunity to be a part of a powerful and uplifting event for the community.
Connect:
Iambornking, whose birth name is Bertram Payne and who was born on November 19, 1983, is an American rapper, singer, and songwriter known for his exceptional lyrics and prolific creativity. He is recognized as a trailblazer in the use of vocal effects in modern music. Due to the esteemed quality of his artistic style, he is often regarded as one of the most impactful rappers of his generation. Iambornking rose to fame primarily for his hit single ‘Federal Indictment’.
The artist has been featured on Shade 45 with Gray Rizzy, This is 50, DJ Kay Slay, and various blogs such as Hiphop since 1987 and Hip Hop Weekly, with his music accessible on all digital platforms, including Sirius XM’s Lol Cool I’d Rock Da Bells, hosted by DJ Epps. Together with David L and Jthuro, Iambornking founded the Respect Da Grind Music Group, also known as RDG Music Group, and secured distribution through the renowned producer D/R Period and Rockboy Records/The Orchard, backed by Sony Music.
Iambornking’s latest single, “Go Viral,” is an entertaining, vibrant, and action-packed thriller that takes listeners on a thrilling roller coaster ride. Be sure to check out his new hit single, which is currently streaming on all digital platforms.
Iambornking is also set to perform Wednesday, August 6th at The Delancey in New York, NY and is currently in 3rd place for America’s Next Top Hitmaker contest.
Connect:
https://www.instagram.com/livendie4king
Get tickets: https://www.eventbrite.com/e/tapnyc-torae-friends-x-rick-hydebsf-x-el-caminobsf-the-delancey-tickets-1354477060349
Star2 and Luii Sodolo release “Ride Around” - a powerful new track and video from Asian hip hop artists on the rise.
“Ride Around” is a melodic rap confessional, drenched in isolation, resilience, and cold ambition. Over a hypnotic, slow-burning beat, Star2 and Luii Sodolo trade emotionally raw verses, gliding between pain and swagger with melodic hooks. The track is about navigating life alone, shouldering personal battles, and emerging stronger - but colder. The accompanying music video features Star2 and Luii Sodolo, riding around with a beautiful girl in a blue corvette.
Born in a Thai refugee camp after fleeing genocide in Myanmar, Star2 has built a powerful artistic presence through resilience, storytelling, and collaborations with rap heavyweights like Soulja Boy, Mozzy, and Luh Kel. His impressive collaborations include Soulja Boy, Mozzy, Lil Poppa, Luh Kel, HoodTrophy Bino, $tupid Young and Sprite to name a few.
In the diverse landscape of Italy’s independent music scene, few artists embrace unpredictability quite like Dr.Ghib. Known for his deep-rooted love of hard rock and his unapologetic rock attitude, Dr.Ghib consistently refuses to be boxed into a single genre. With his latest release, “Cose fatte con amore”, he strips back the distortion and lets raw emotion take the lead, delivering an acoustic ballad that’s as heartfelt as it is unexpected.
This track leans into a classic singer-songwriter style, highlighting the simplicity and power of voice and guitar. “Cose fatte con amore” is a quiet yet resonant dedication to those who give selflessly—people who care for others not out of obligation, but from a place of genuine love and compassion. These are the everyday heroes, the unseen souls whose small acts of kindness make a profound difference.
What makes Dr.Ghib so compelling is his fearless range. One moment he’s delivering gritty rock riffs; the next, he’s offering a tender acoustic reflection. In this song, he reveals a softer, introspective side—one that doesn’t shout to be heard, but instead draws you in with sincerity and depth.
“Cose fatte con amore” reminds us that real love doesn’t need fanfare. It lives in quiet gestures and everyday acts of care.
Listen to “Cose fatte con amore” by Dr.Ghib on Spotify and discover a song that honors the beauty of doing good simply because it matters.
Just recently Da Foundation dropped their second independent studio album Sabbat Noir which caters to their audience in unique fashion. Coming from uptempo projects like “Money Neva Sleepz” and “Live Suffer Celebrate”. Da Foundation’s subtle approach to the new project displays their growth as artists tremendously in its structure, lyricism, production and style.
Da Foundation stated in the past when creating a project they would like to receive countless amounts of production from various producers. With Sabbat Noir that just wasn’t the case. Da Foundation specifically hand picked the production and sounds you hear on this album. Almost as if they knew what direction they wanted to go in before actual songs were complete. Rumor has it Sabbat Noir II is in the conservation.
Connect:
www.Instagram.com/alleyway2broadway
Iced T (Torben Hart) and Kblizzy (Kaden Nickens) are two emerging creatives making waves in the music and content creation scene under the name Trizzops. Their partnership began as a friendship and quickly evolved into a powerful creative alliance rooted in passion and vision. Iced T, known for his early pursuits in music and film, joined forces with Kblizzy at 16, marking the beginning of a bold artistic journey.
Kblizzy’s background in video editing and beat-making gave the duo a solid foundation. Starting as a behind-the-scenes editor for a friend’s YouTube channel, Kblizzy soon stepped into the spotlight and brought his growing expertise into the studio. Together, they released their debut album Trizzops, a project completed in just four weeks that showcased their ability to seamlessly blend sound and storytelling.
Their synergy as Trizzops is fueled by years of experimentation, creative risk-taking, and relentless dedication. As they continue to evolve as artists, fans eagerly await what’s next. Whether through music or multimedia content, Iced T and Kblizzy are carving a unique path—and the Trizzops legacy is only just beginning.
Mr. Sweety G, also known as Dr. Glenn Toby, is a legendary figure in the music industry, a pioneer whose influence spans the golden era of hip-hop and the evolution of house music. Born in Brooklyn and raised in Queens, he emerged in the late 1970s and early 1980s, shaping the sound and culture of hip-hop alongside some of the most iconic artists of all time.
With deep roots in the movement that birthed a global phenomenon, Sweety G worked with Doug E. Fresh, Biz Markie, Kool Moe Dee & The Treacherous 3, The Crash Crew, Boogie Boys, Cipher Sounds, Disco Twins, Grandmaster Flash & The Furious Five, Kurtis Blow, and Run D.M.C. His contributions helped define the rhythm, energy, and authenticity of hip hop’s early years.
As an artist, Sweety G’s rapid-fire flow, melodic delivery, and charismatic stage presence set him apart in an era of raw lyricism and innovation. Performing at legendary venues like Harlem World, he carved out a reputation as one of the scene’s most dynamic performers. Managed by Mike and Dave Productions, his journey was one of relentless ambition and artistic brilliance.
But Sweety G’s story is more than music. It’s a testament to resilience. From experiencing homelessness to managing the careers of superstar entertainers and athletes, to penning powerful hit records, his life is a symphony of struggle and success.
His influence didn’t stop in the early days. He has collaborated with hip hop greats such as Chuck D, Ice-T, Treach of Naughty By Nature, and Saigon, producing music that continues to resonate across generations.
In a culture often obsessed with fleeting fame, Mr. Sweety G remains a symbol of authenticity, longevity, and the soul of hip-hop, a true innovator whose rhythm extends far beyond the music, into the very fabric of culture itself.
Look out for Mr. Sweety G’s new EP, “At The Place To Be”, set to drop June 20th and make sure you pre-save it now.
Connect:
https://www.instagram.com/mrsweetyg/
https://www.facebook.com/mrsweetyg/
https://www.youtube.com/@mrsweetyg
Seen in the studio with none other than Grammy-nominated, platinum-selling Latin producer Lil Geniuz, Miami’s rising star RichKiidNick has fans and industry insiders asking the same question:
Is an album on the way?
After a string of emotional hits, viral moments, and iced-out visuals, RichKiidNick is proving he’s more than just a lifestyle — he’s a movement. Known for his melodic pain-infused flows, boss energy, and signature Miami shine, Nick’s link-up with Lil Geniuz has the streets AND the blogs talking.
With Geniuz’s track record of producing for Latin giants and chart-topping records, and Nick’s story-driven lyricism and loyal following, this collab could be the crossover album we didn’t know we needed.
Stay locked.
The vibe? Luxury. Realness. Global appeal.
The moment? Now.
Connect: @RichKiidNick x @LilGeniuzMusic
More soon. #RichKiidz #NickAndGeniuz #GrammySeason
In an industry that exploits street life, “123” stands out for its honesty. It proves that being from the streets doesn’t mean being blind to the world. Bino adds, “ '123', the title of the song, is a play on words. People think we’re slow. We’re showing we can count to three. We’re smarter than you think – we’re in your face. We play dumb but we’re smart.” Behind the verses, "123" has a melodic backdrop that blends delicate guitar strums with hard-hitting percussion, for a juxtaposition that mirrors the song’s emotional duality.
On the collaboration with Lefty Gunplay, Bino adds, “Lefty is one of those ese’s in the city that CBFW. I love him like a brother. Me and him share a lot of the same similarities. He’s good hearted; a real one. He doesn’t fake the love or the hate. If he don’t f with you, then he don’t f with you. I took him to his first courtside NBA game. We hang out together. We try to break that division between the Hispanics and Blacks.”
Da Foundation has recently performed at the Levono Center in Raleigh, NC. but the movement will not stop there. Continuing their journey, Da Foundation, recently released their album Sabbat Noir on May 20, 2025. Da Foundation continues to create music that is relatable, as they speak from existing moments as well as the past.
"Lust Paradise is a product of relief. It also can be a product of accountability. We often associate lust with love or love with lust and never hold ourselves accountable to the outcome...." Casso stated during the post album review of Sabbat Noir. "It’s hard to single out a track and say it has the most impact when each song represents something unique. In a space where we focus on substance in our music each song has its own impact equally."
Da Foundation speaks from the heart when they are in the music studio, which is why whenever these artists have a chance to perform on stage, they leave the crowd applaud.
The combination between Mu Smoova and Mile Casso only creates lighting and heat. Producers like Emmanuel Williams as Manny Beats Chi, vTomic and Track Pros and Dreez of Global Sound, all would say, these two are magical and one of a kind when they are in the studio.
Da Foundation performed a fans favorite City of Gold and Lust Paradise well as Joe Lighting and Pussy.
"Favorite songs is a tie between Lust Paradise and City of Gold I just really enjoy the beat and tempo.." Mu Smoova stated.
Da Foundation says this album is going to raise the bar. Stay tuned!
Stream Sabbat Noir:
Connect:
www.Instagram.com/alleyway2broadway
The highly anticipated reunion tour of the iconic hip-hop group, Hot Boys, made a stop in Atlanta for the Cashmoney Millionaires Reunion Tour, but it was one member who stole the show. Turk, known for his fiery lyrics and energetic performances, brought the house down with his electrifying set, leaving fans in awe and wanting more.
The Atlanta stop of the Hot Boys reunion tour was a sold-out event, with fans eagerly waiting to see the group back together on stage after years of hiatus. But it was Turk who stole the spotlight with his high-energy performance, reminding everyone why he is considered one of the best in the game.
From the moment Turk stepped on stage, the crowd was on their feet, singing along to every word of his hit songs. His stage presence and charisma were unmatched, as he effortlessly commanded the audience’s attention. Fans were treated to a mix of old and new hits, with Turk showcasing his versatility as an artist.
The Atlanta reunion tour stop was a night to remember, and Turk’s performance was the highlight of the evening. Fans took to social media to express their excitement and praise for the rapper, with many calling it the best performance of the night. With this unforgettable performance, Turk has solidified his place as one of the hottest artists in the game.
The Hot Boys reunion tour continues to make its way across the country, and fans can expect more electrifying performances from Turk. With his undeniable talent and stage presence, it’s no surprise that he continues to be a fan favorite. Stay tuned for more updates on the Hot Boys reunion tour and Turk’s upcoming projects.
Exploring the Boundaries Between Friendship and Love, Juliera Emerges With a Heartfelt Single That Speaks to the Soul
Boston, MA – Nigerian-American artist Juliera, born Opeyemi Juliet Simon, has once again captured hearts with the release of her latest single, “Lonely Without You.” The track, available now on all major streaming platforms, is a soulful exploration of the tender and often complicated dynamics between friendship and romance. More than a song, it is a story—one layered with vulnerability, strength, and emotional introspection.
Born on October 9, 1991, in Ibadan, Oyo State, Nigeria, Juliera has never been one to follow a conventional path. Her upbringing in the vibrant cultural epicenter of Nigeria provided her with deep musical and spiritual roots. These roots, enriched by her transcontinental journey to Boston, Massachusetts, have become a key element in the unique musical identity that defines her work.
“Lonely Without You” marks a major step in Juliera’s artistic evolution. With this single, she peels back layers of herself, drawing from personal experiences and universal emotions. The song opens with soft, haunting keys, quickly enveloped by airy percussion and emotive string arrangements. Her voice, raw and unfiltered, channels the aching loneliness of distance from a once-familiar connection.
Juliera explains: “This song is about that moment when you realize your relationship is changing—when friendship and love blur into something more painful and more beautiful than you ever expected. It’s personal, but I know so many people have felt this.”
Her background reads like a tapestry woven with both ambition and creativity. A licensed cosmetologist and successful entrepreneur, Juliera is the owner of Bow Salon in Boston’s South End—an award-winning, minority-owned beauty salon that has become a local favorite. Her ability to build community through beauty and artistry has only enhanced her music career, bringing a rare authenticity to her creative endeavors.
But her talents don’t stop there. Juliera is also a licensed real estate agent and a prolific ghostwriter. Since the age of 16, she has crafted lyrics and melodies for other artists across platforms such as Fiverr, Upwork, and SoundBetter. These early beginnings in ghostwriting helped her hone a lyrical sensibility that shines through in every verse of “Lonely Without You.”
Academically, Juliera’s accomplishments are equally impressive. She holds a Professional Diploma in Software Engineering from NIIT in Nigeria, a Diploma in Pure Mathematics from the University of Lagos, a Bachelor’s in Information Technology and Business Information Systems from Middlesex University in London, and a Graduate Certification in Business Administration from Northeastern University in Boston. This impressive résumé of achievements underpins the discipline and vision that drive her as an independent artist.
Her musical discography continues to grow. Before “Lonely Without You,” she released other notable tracks like “Hero”and “Let It Ache,” which together have earned millions of streams. Juliera’s ability to blend African musical sensibilities with modern Western pop and R&B rhythms places her in a league of her own, appealing to a global audience that spans generations.
Since its release, “Lonely Without You” has garnered over 111,000 streams, with listeners praising its sincerity and replay value. Critics note that it captures a timeless emotional arc that feels fresh in today’s music landscape. The production quality, coupled with her passionate vocal delivery, sets the single apart as one of her most refined and resonant works to date.
Fans and followers are encouraged to connect with Juliera on her official social media platforms—Instagram, YouTube, Facebook, Twitter, and TikTok—to stay updated on upcoming performances, music videos, and behind-the-scenes content. Juliera's Spotify profile is also home to her growing catalog of deeply personal and emotionally stirring music.
BShottas is a versatile artist that refuses to be confined to singularity. Deeply rooted in rap, hip-hop, and R&B, BShottas draws inspiration from these styles though she can seamlessly flow to the realms of pop or even rock. With a playlist as diverse as her talents, BShottas embodies the essence of musical exploration.
Music isn’t just a hobby for BShottas—it’s a profound passion. Whether she’s lost in the rhythm of a new track or crafting her own unique sound, the indescribable joy she finds in music is something she eagerly shares with the world. BShottas is everything you didn’t know you needed, bringing fresh energy and emotion to every performance. Prepare to embark on a musical journey that transcends boundaries and connects on a soul level.
Check out BShottas latest release “Problem Solver” out now on all platforms.
Renzo D just made the verse of the year again with his blazing new hot single called “White Tiger Story”, just like he did back in 2023 with his hit single called “Special Delivery” Renzo was recently discovered by the help of Jadakiss and Fat Joe. Be sure to check out his new hit single “White Tiger Story” out now on all platforms and follow him on social media for his latest releases. We expect big things for him in 2025!
Connect:
On May 16, 2025, SUMiT and Millyz will release a new collaborative single titled “Really the 1.” The track brings together two lyrically focused artists rooted in Massachusetts: SUMiT, representing Worcester, and Millyz from Cambridge. The track will be released under SUMiT // DNT Entertainment, and distributed by The Orchard, a subsidiary of Sony Music Entertainment.
“Really the 1” is produced, mixed, and mastered by Cold Spring Motel, with executive production by Danny DiRoberto. The song features emotionally layered verses that blur the lines between bold confidence and introspective reflection. SUMiT explores themes of ego, honesty, and personal ambition, while Millyz adds a grounded and reflective close to the track.
According to early previews, the hook “We both really the 1 though,” emphasizes mutual recognition and shared artistic vision.
A performance-focused music video, directed by Dom Bruno with a minimalist aesthetic, is scheduled to premiere alongside the single. The album artwork, inspired by engagement rings, symbolizes personal and professional commitment.
The release comes as SUMiT prepares to join Millyz on select dates of his upcoming Blanco 7 Tour, furthering their collaboration beyond the studio. “Really the 1” follows recent solo projects from both artists—SUMiT’s Find a Way, an eight-track album featuring the singles “Motion” and “Including You,” and Millyz’s latest Album, Blanco 7.
Fat Drezzy, an emerging artist from Indianapolis, has recently released a new hit single titled “Turn Yo Snake Up.” This latest track encourages listeners to elevate their energy and embrace a gritty attitude when necessary. Driven by his love for music, the versatile artist is set to unveil his upcoming project titled “Melodies From Heaven.” Be sure to follow Fat Drezzy on social media to stay updated on his latest releases.
Connect:
Instagram: https://www.instagram.com/sprituial_drezzy
Spotify: https://open.spotify.com/album/5ACTXiJVJrhiu4CNEgclmS?si=E0w5vN3RQVGzggOfQeLxyg
Apple: https://music.apple.com/us/album/turn-yo-snake-up/1810473019
Tidal: https://listen.tidal.com/album/431951539
YouTube: https://youtube.com/playlist?list=OLAK5uy_krxUuf0fYuXRtyHbtvKsOWTcRv4rVi8G8&si=HbumNn-iqtg7y41m
P.a.T. Louisiana’s Finest, a fantastic hip hop musician from Opelousas, Louisiana, has dominated the modern hip hop industry. P.a.T. has cemented his position as one of the best musicians in the country with his distinctive combination of untapped talent, enthralling stage presence, and profound lyricism.
With his rhythmic flow and fascinating storytelling skills, P.a.T.’s music represents the pure spirit of hip hop. He skillfully fuses parts of classic hip-hop with modern beats to produce a sound that is both nostalgic and new. His lyrics dive deeply into personal experiences, illuminating society problems and giving the voiceless a platform.
His brilliant wordplay and beautiful phrasing demonstrate P.a.T.’s command of the English language. He skillfully creates vivid imagery that transports listeners into his universe. His audience is left with a lasting impression as a result of his expressive language, which generates a variety of feelings, from reflection to empowerment.
P.a.T. Louisiana’s Finest stands out as a true artist in the world of modern hip hop who tests the limits and challenges convention. He is paving the road for the future of hip hop and making an enduring impact on the genre with his unshakable commitment and unquestionable talent. As P.a.T. Louisiana’s Finest takes you on a sonic voyage through the heart and soul of hip hop, get ready for a musical trip unlike any other.
Check out P.a.T. Louisiana’s Finest new hit single “Casa Blanca” out now on all streaming platforms.
Connect:
@instapat
The Beautiful Pop and Hip Hop Princess delivered a heartfelt, captivating, masterpiece with her new single, showing her fans her soft side. While laced with her powerful verses filled with word play and Breezy’s unique cadence, the chorus is sensual and sexy, which sets the mood.
It’s clear that Breezy BRG intended to show off her versatility with “Change Your Ways.” And it worked perfectly! She definitely left her fans wanting more.
With several new Pop and Hip Hop singles planned for the summer, Breezy will be super busy for the rest of 2025.
Catch her in your city with her upcoming tour plans.
Follow Breezy BRG:
Website: https://breezybrgmusic.com
Instagram: @bri.gallon
Spotify: https://open.spotify.com/artist/30IJkO0icH9KWwScbtv4RD?si=8k2QfHG2QdSLTDUzQ1dKVA
YouTube: https://m.youtube.com@breezybrg
TikTok: @breezybrg
Bookings: bookbreezybrg@gmail.com
Hybrid Collapse is a boundary-blurring audiovisual AI project that fuses electronic music, generated visuals, and critical theory into a single immersive experience. The work is not merely an album or a series of videos — it's a conceptual framework for navigating life in a world dominated by digital abstraction, biopolitical control, and posthuman aesthetics.
The debut album Biopolitics is a meticulously structured narrative told across ten tracks, each accompanied by a corresponding AI-crafted video. The music moves from ambient decay to glitch-infused industrial and dystopian pop, building a world where identity is no longer stable but perpetually reprogrammed. Themes of surveillance, sexuality, artificial embodiment, and algorithmic behavior are embedded into both the sonic and visual layers, creating a unified, confrontational aesthetic.
What sets Hybrid Collapse apart is its integration of philosophical depth with striking cinematic style. The project draws on thinkers like Agamben, Haraway, and Baudrillard, translating abstract ideas into visceral, hyperreal sequences. Visually, the videos feature haunting figures — black-robed priestesses, synthetic lovers, faceless enforcers — all enacting rituals in bleak urban and ritualistic environments. Fire, oil, and shadows become symbols of sacrifice, transformation, and spiritual surrender to technological systems.
Unlike many AI-driven art experiments, Hybrid Collapse isn’t about novelty — it’s about meaning. Artificial intelligence is not a tool here, but a voice within the system. It co-authors the collapse.
Biopolitics is an act of resistance and a requiem — a refusal to submit quietly to digital hegemony, even while dressed in its skin. It is both warning and prophecy.
Connect:
https://www.hybridcollapse.com
LED is a rising artist based in Fort Worth, TX who just dropped a new hit single titled “GANGSTALK”. This track is featured on his debut album ‘INTRODUCE’, which was released in January of this year. Check out “GANGSTALK” out now on all streaming platforms and be sure to follow LED on social media for his latest releases.
Stream:
https://music.apple.com/us/song/gangstalk/1787878878
https://youtu.be/0IpOIPhAVB4?si=WddtpurkzHlFBiao
https://realled.bandcamp.com/track/gangstalk
https://www.pandora.com/artist/led/introduce/gangstalk/TR6kddZVvxwtr9J
https://audiomack.com/ledfordwil/song/gangstalk
https://music.amazon.com/tracks/B0DRW3N6GY
https://soundcloud.com/user-610092342/gangstalk
Follow:
https://www.facebook.com/profile.php?id=100080159506546
https://www.instagram.com/leddead.o.g
https://linktr.ee/waveslaverec
Contact:
For most independent artists, dropping a new song feels like the finish line. After weeks or months of writing, recording, mixing, and creating visuals, the moment the track goes live feels like a huge accomplishment. And it is. But in reality, that release day is not the end of the process. It is the beginning.
What happens after you drop the song is what separates hobbyists from artists who actually grow.
This is the part that gets overlooked. Too many songs with real potential never reach the audience they deserve because there is no post-release plan. No content to support the drop, no ads pushing it to new listeners, no follow-up strategy to keep the momentum going. The result is usually the same: a brief spike in plays followed by silence.
CTRL Music Group exists to change that outcome.
Founded by Chicago artist YBZ Vandr, CTRL helps independent artists not only make great music, but also build long-term careers around it. A huge part of that is handling what comes after the release. CTRL helps artists turn every drop into an opportunity to grow their fanbase, increase engagement, and build real momentum.
The first step is identifying the core audience for the release. CTRL works with the artist to break down who the music connects with, what platforms they use, and how to reach them. From there, the team builds a rollout plan that stretches beyond the release day.
This includes targeted ad campaigns that push the song to listeners who are likely to become real fans. It includes social media content that keeps the song in circulation for weeks instead of days. It also involves pitching the track to blogs, playlists, and curators to help it gain traction in places the artist may not have access to on their own.
CTRL also helps artists create follow-up content like behind-the-scenes clips, acoustic versions, remixes, or commentary videos. These assets are timed intentionally to keep attention on the song long after the initial hype fades.
Another major part of post-release success is analytics. CTRL reviews performance data to see what is working, what is not, and how to adjust for future releases. If a certain piece of content performs well, CTRL leans into it. If an ad campaign underperforms, the strategy shifts. Everything is treated like a learning opportunity that leads to better results over time.
This approach turns every drop into a step forward. Instead of putting out music and hoping it sticks, artists working with CTRL put out music with a plan. They know how it will be promoted, what kind of content will support it, and how to measure its success.
Artists deserve more than one good day when they release a song. They deserve sustained momentum and the tools to grow from each release. That is what CTRL Music Group brings to the table.
A release is not the end. It is a beginning. And with the right team behind you, it can be the start of something real.
Connect:
https://www.ctrlmusicgroup.com/
https://www.linkedin.com/company/ctrl-music-group
Makola brings their latest single Stone Roses to life with a powerful new visualiser—capturing the raw emotion, nostalgia, and chaos that define the track.
Set in the gritty backdrop of London, Stone Roses tells the story of two working-class underdogs, bonded by survival, music, football, girls, and unruly behaviour. With no real guidance and no understanding of love, they leaned on each other to navigate the intensity of growing up.
The visualiser offers a cinematic and emotional snapshot of that friendship—highlighting the ignorance of youth, the fragility of relationships, and the destructive energy that often simmers beneath the surface. The passion that fused them together ultimately became the force that drove them apart.
