Twenty years down the line, the conscious blood of Hip-Hop’s Golden Era is still flowing through the veins of our culture. At the heart of it all sits Dutch rapper, Kynn; and his latest contribution, “Jacob” (featuring Bryan Shortell), is keeping it beating stronger than ever. The Leiden, Netherlands resident utterly snaps on this record. Buoyed atop the silky guitars, and hard-hitting, rock ballad drums of his instrumental, Kynn dives into a poignant story of Jacob: a kid going through the cruel, torturous tribulation of bullying in high school. With bars galore, and a soul-touching inflection to match, the European emcee uses his three and a half minutes of runtime to spearhead a sonic campaign against the epidemic. Obviously, it is pathed to succeed; because, not only will a massive amount of awareness be summoned by this single, but the single, in and of itself, is musically outstanding. Bryan Shortell, a New York artist, provided the hook, and in a gust of beautifully sung vocals, totally brings “Jacob” home. Certainly, the Golden Era legends would be proud of Kynn. For, alongside making magnificent music, filled with conscious, heart-shaking rhymes, this Netherland talent is actually standing for something. In the climate of Hip-Hop’s today, wherein myriad rappers are on their hands and knees, that trait alone makes Kynn invaluable. #nomorebullyshit